The process begins with a detailed assessment of your home and the current market.

• Valuation: We tour your property to understand its features and condition. We then provide a comprehensive Comparative Market Analysis (CMA) of recently sold, pending, and active properties.

• Target Price: We agree on a strategic listing price that balances your financial goals with current buyer demand to maximize interest.

• Paperwork: We sign the listing agreement, officially beginning our partnership.

We implement our high-impact marketing plan to make your home stand out.

• Home Prep: You complete the Showing Checklist (decluttering, deep cleaning, minor repairs). We advise on any high-ROI improvements.

• Media Production: We coordinate professional photography, videography, $3\text{D}$ tours, and floor plans.

• Listing Launch: Your home is syndicated across the MLS, major real estate portals (Zillow, Realtor.com, etc.), and our targeted social media campaigns.

Your home is actively marketed and shown to qualified buyers.

• Scheduling: We manage all showing requests, providing you with notice and coordinating access through a secure lockbox.

• Open Houses: We host broker and public open houses to generate excitement and urgency.

• Feedback: We immediately gather feedback from agents and buyers after each showing and share actionable data with you.

This is where preparation pays off. We analyze every detail of incoming offers.

• Offer Presentation: We review the price, closing date, financing terms (e.g., conventional, FHA, cash), and contingencies (inspection, appraisal, etc.) for each offer.

• Negotiation: We strategically craft counter-offers to improve the price, terms, or conditions in your favor.

• Mutual Acceptance: Once both parties agree to all terms, the contract is signed, and the buyer submits an earnest money deposit to escrow.

The contract is now "pending," and the buyer completes their final checks.

• Home Inspection: The buyer hires an inspector. We help you respond to any repair requests, negotiating a fair outcome that keeps the sale on track.

• Appraisal: The buyer's lender orders an appraisal to verify the home's value. We provide the appraiser with relevant comparables to support the sale price.

• Contingency Removal: Once the buyer is satisfied with the inspection and appraisal (and their financing is confirmed), these contingencies are removed, and the sale is solid.

The time between contingency removal and closing is dedicated to final paperwork.

• Loan Underwriting: The buyer's lender finalizes their loan documents.

• Title Review: The title company conducts a search to ensure clear ownership and prepare closing documents (including the final settlement statement, or CD).

• Final Walkthrough: Typically 24-48 hours before closing, the buyer conducts a final walkthrough to confirm the property is in the agreed-upon condition.

• Utilities: You coordinate the shut-off or transfer of utilities effective on the closing date.

The final step—signing the paperwork and handing over the keys!

• Signing: We meet at the title company or attorney's office. You sign the deed, the closing disclosure, and other necessary documents.

• Funding: The buyer's funds are transferred to the title company, and the deed is recorded.

• Payment: Your proceeds are wired to your account or issued via check, and the sale is officially complete!